Title Writing


I’m usually one to stick to alliterations, double entendres, metaphors, idioms, and just a straight forward title. Sometimes a singular opinion on the title does not offer enough merit to throw the title in the trash either… going for a high percentage though, like do 80-90% of people get it (once they read a subhead) or does it intrigue enough people to investigate further. Of course if you don’t have insurance on oilfield equipment, you’re probably not going to care about this article, it mostly matters if your drawing in your key demographic.


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